Dive deep into the evolving world of functional beverages with Lou Police, the visionary CEO behind hi Seltzer. In this enlightening discussion, we uncover the incredible journey of a drink that's setting new standards in the industry, offering a zero-calorie, zero-sugar, zero-alcohol alternative that's shaking up social norms and redefining our choices.
Imagine a beverage that gives you all the happy without the hangover, a drink that fits seamlessly into a healthy lifestyle, whether you're an athlete, diabetic, or anyone over 21 looking for a guilt-free social lubricant. Lou shares his personal transformation and the innovative technology behind these refreshing flavors that promise a subtle, enjoyable high with no regrets.
But this episode is more than just about a drink; it's about a cultural shift towards more mindful, health-conscious consumption. It's about breaking down stigmas and opening up new possibilities for social interaction, relaxation, and creativity without the downsides of traditional alcohol.
Join us as we explore the implications of this shift, not just for individuals but for society at large. Discover the science, the stories, and the spirit behind High Seltzer and find out how you can be a part of this beverage revolution.
Your Invitation: Step into a new era of social drinking. Say goodbye to hangovers, and hello to High Seltzer - the drink that's changing the game. Listen now and transform the way you think about what's in your glass.
Try some hi Seltzer for yourself: https://hiseltzers.com/
00:00:00 Lou Police introduces hi Seltzer and its origins.
[00:03:26] Explanation of the product's unique formulation.
[00:05:07] Discussion on the target demographic and purpose of hi Seltzer.
[00:07:06] Differences in metabolization between edibles and drinkables.
[00:09:01] Cannabis benefits and user experiences.
[00:11:16] Effects of social acceptance and the concept of normalcy.
[00:13:15] Personal health benefits experienced by Lou from switching to hi Seltzer.
[00:16:21] The importance of education in the cannabis industry.
[00:18:32] Community health, safety, and the legal landscape.
[00:20:00] The changing public perception and the future of cannabis.
[00:25:28] hi Seltzer's approach to customer engagement and product development.
[00:27:17] Introduction of new product ideas and consumer feedback.
[00:30:28] The societal shift from alcohol to cannabis-based products.
[00:35:14] Lou's personal transition to cannabis and its effects.
[00:40:26] The societal normalization of cannabis.
[00:45:09] Psychological impacts of cannabis use.
[00:50:17] The essential nature of alcohol during COVID and reflections.
[00:52:50] Growth trajectory and market expansion of hi Seltzer.
[00:57:48] The serendipitous beginnings of hi Seltzer.
[01:02:10] Concluding thoughts and where to find hi Seltzer online.